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The Behind-the-Scenes Process of a Digital Marketing Agency Campaign
People usually see the polished side of a campaign. The ads, the rankings, the sudden spike in leads. What they don’t see is the controlled chaos behind it. The whiteboards filled with half erased ideas. The late Slack messages. The moment when someone says, this angle isn’t working, let’s flip it. Here’s the thing. A strong campaign doesn’t start with tactics. It...
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