Europe Meat Market Analysis Report, Trends, and Outlook to 2025

Market Overview

The Europe Meat Market was valued at USD 388.8 Billion in 2024 and is forecast to reach USD 563.2 Billion by 2033, growing at a CAGR of 4.4% during 2025-2033. The market growth is driven by rising demand for protein-rich diets, evolving consumer preferences for lean and processed meats, and expansion of food service sectors. Chicken dominates due to affordability and health perception, supported by increasing adoption of convenient poultry products in European households. For detailed information, visit the Europe Meat Market 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Meat Market Key Takeaways

• The Europe meat market size was USD 388.8 Billion in 2024.
• The market is projected to grow at a CAGR of 4.4% during 2025-2033.
• Forecast market value is USD 563.2 Billion by 2033.
• Rising demand for protein-rich diets sustains staple meat consumption in households.
• Chicken leads the market due to affordability, versatility, and health appeal.
• Technological advances improve shelf life, quality, and safety of meat products.
• Growing consumer preference for organic, free-range, and sustainably sourced meat products.
• Regional culinary traditions influence meat consumption preferences in countries like Germany and Spain.

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Market Growth Factors

The Europe meat market is driven by changing lifestyle preferences among consumers, and increasing popularity of high-protein diets. Meat remains one of the important sources of protein for most households. The health-consciousness of consumers and their tendency to prefer leaner cuts of meat, such as those found on poultry, for their taste and dietary values, is also a driving factor for the market's growth. This is due to their need for affordable and easily available sources of protein.

Technological advancements in meat processing and packaging have also been a factor for the market's growth, as the shelf life, quality and safety of meat products improves. Improved cold chain logistics have also allowed transport of fresh and frozen meats better and preserved them across Europe. Waste reduces, and availability increases. The advances aid producers as they react to more consumer desire for a trustworthy supply and price.

A key driver is increasing demand for meat sourced organically and ethically. Across Europe consumers consider the environmental implications of meat and animal product purchases, along with the ethical implications. They seek organic, free-range and sustainably sourced meat more often now. This also impacted the continual rise of cultivated and plant-based meat since products align with diverse ethical and health considerations among people. Investments toward plant-based and hybrid product innovation capture consumer interest in flexitarian and other health-oriented trends.

Market Segmentation

• Type:
• Raw: Holds a significant share due to traditional consumption, versatility, and strong regional and cultural eating habits. Fresh raw meat is preferred for its quality and meal personalization.
• Processed: Leads due to convenience, longer shelf life, and popularity in ready-to-eat and fast food segments. Includes deli goods, cured meats, and sausages integral to European snack culture.
• Product:
• Chicken: Dominates market owing to affordability, versatility, and perception as a lean protein source. High demand for processed chicken products like nuggets and ready-to-eat dishes.
• Beef: Accounts for a substantial share with associations of premium quality, rich taste, and cultural significance. Includes demand for grass-fed and organic options.
• Pork: A cornerstone product, deeply integrated in regional diets with specialties such as bratwurst, prosciutto, ham, and bacon highly sought after in Germany, Spain, and Italy.
• Distribution Channel:
• Supermarkets and Hypermarkets: Dominate from extensive reach, diverse product offering, competitive pricing, premium meat availability, and advanced refrigeration technologies.
• Departmental Stores: Cater to urban consumers with convenience and variety, featuring special areas for fresh and processed meats, local products, and seasonal specials.
• Specialty Stores: Preferred for premium, organic, and artisanal selections including sustainably raised and rare meat varieties, offering expert advice and personalized services.

Regional Insights

Germany is a major regional market with strong cultural traditions, high demand for sausages, pork, and processed meats. Convenience products and technological advancements support urban consumers’ preferences. Sustainability-conscious consumers and plant-based product users are growing. Robust foodservice sectors further bolster demand. Other key countries include France, UK, Italy, and Spain, each influenced by rich culinary heritage and evolving consumer trends toward organic and processed meats.

Recent Developments & News

• September 2024: Nosh.bio partnered with the zur Mühlen Group (part of Tönnies Group) to launch Koji Chunks, a clean-label product category.
• July 2024: Redefine Meat launched award-winning Redefine Flank Steak in European retail.
• March 2024: Planted introduced planted.steak, a fermented plant-based steak, and expanded production capabilities in Switzerland.
• September 2024: Novameat raised €17.4 million in Series A funding led by Sofinnova Partners and Forbion.
• November 2024: Danish Crown launched premium brand Masterpiece 1887.
• November 2024: Tönnies Group rebranded as Premium Food Group.
• July 2024: Meatly received regulatory clearance to sell cultivated pet food in the UK.
• November 2024: Meatable secured strategic investment from Betagro Ventures.
• 2025: US-UK beef deal introduces tariff-free beef quotas, impacting Brazil’s export tariffs.

Key Players

• Danish Crown
• Tönnies
• JBS
• Beyond Meat
• Planted
• Meatly

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