Europe Rice Market Analysis, Forecast, and Outlook 2025-2033

Market Overview

The Europe rice market size reached USD 760.0 Million in 2024 and is projected to reach USD 1,010.0 Million by 2033, growing at a CAGR of 2.8% during 2025-2033. This growth is driven by rising consumption of rice as a healthier alternative to wheat and increasing demand for exotic, premium-quality varieties such as Basmati and Jasmine. Domestic consumption is estimated at around 2.8 Million Tons, supported by EU production of approximately 1.8 Million Tons and imports of about 1.2 Million Tons. The Europe rice market reflects diverse consumer preferences and evolving distribution channels.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Europe Rice Market Key Takeaways

• The Europe rice market was valued at USD 760.0 Million in 2024.
• The market is forecasted to grow at a CAGR of 2.8% during 2025-2033.
• The Europe rice market is expected to reach USD 1,010.0 Million by 2033.
• Rising consumption of rice as a healthier alternative to wheat is a key growth driver.
• Increasing demand for exotic and premium varieties such as Basmati and Jasmine is shaping the market.
• Convenience-led formats like prewashed, parboiled, and microwaveable rice are gaining popularity.
• Expansion of online retail channels is broadening market access and variety.

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Market Growth Factors

The growth of the Europe rice market is driven by the demand for rice, as consumers consider rice to be a healthier grain option as compared with wheat. The consumers prefer rice over the other staple cereals due to its nutritional values. The growth of the market is largely due to health benefits and flavor attributes associated with high-value rice varieties like Basmati and Jasmine, which are widely used in Asian and Middle Eastern countries.

Contemporary European consumption of rice has also created demand for more convenience-oriented ready-to-cook formats such as prewashed, parboiled and microwaveable rice, which consumers are willing to pay for in exchange for convenience, portion control, weight control and predictable cooking results. The demand for convenience rice products also shows the tradeoff that consumers are willing to make in exchange for price premiums as well as European innovation and efficiency.

Emergence of e-Commerce and online retail sales channels is changing the distribution model of Europe rice market. Online retail channels offer a wider range of rice including exotic varieties and bulk rice products which are not available and featured in physical retail stores. Technology advancements including packaging and logistics of rice and the use of digital platforms for targeted audience outreach help ease the global visibility and availability of rice due to the increase of subscription boxes and their meal kits.

Market Segmentation

• Product Type: Regular and Aromatic rice types are analyzed, reflecting consumer preference between staple and premium aromatic varieties.
• Type: Includes Red Rice, Arborio Rice, Black Rice, Grain Fragrance Rice, Brown Rice, Rosematta Rice, Grain Parboiled Rice, Sushi Rice, and Others, highlighting the diversity of rice consumed in Europe.
• Grain Size: The market segments rice by grain size into Long Grain, Medium Grain, and Short Grain, catering to different culinary uses.
• Distribution Channel: Both Offline Stores and Online Stores are significant channels, with online platforms expanding market reach.
• Application: Categorized into Food, Feed, and Others, indicating the primary uses of rice within the region.

Regional Insights

Italy is the largest producer of rice in Europe, accounting for nearly half of the total EU output, particularly in varieties used for risottos such as Arborio and Carnaroli, supported by the fertile Po Valley. Spain consumes the most rice in Europe due to strong culinary traditions such as paella, with higher per-capita consumption compared to northern regions. Valencia in Spain is recognized as the rice capital of Europe, famed for its centuries-old rice cultivation in the Albufera wetlands and global recognition for paella, cementing its cultural and culinary rice significance.

Recent Developments & News

In June 2025, the EU-funded BIOARC Project was launched to convert agricultural residues, including rice from Italy, into bio-based fire-resistant construction materials. This initiative supports the European Green Deal and regenerative architecture goals, connecting agriculture with sustainable building innovation, exemplifying cross-industry collaboration and sustainability efforts within the European rice sector.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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