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Jason Meyer

Tutorial What exactly is On-Page SEO? – Website

Jason Meyer

Trusted Member
Mar 9, 2022
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Understanding on-page search engine optimization

To describe the pages that are optimized for search engines, on-page SEO can be used.

What element of on-page optimization is the most crucial?​

These are the most crucial elements of on-page SEO

  1. Page content
  2. Headings and titles
  3. Key words
  4. Photos
  5. The page’s URL
  6. Meta description

Your site can rank high in search engines by understanding what on-page optimization is.

Let’s look at the main elements of on-page SEO and what you can do to increase the chances of a particular page ranking well in search results.

1. Page content​

On-page SEO is obviously influenced by the page’s content. There are several individual elements of a page’s content that can be adjusted to improve on-page SEO, but it also pays to look at the content of a page as a whole.

That’s because this is one of the things search engines do when deciding if a particular page should rank highly.

Relevance to your keywords is one of the key factors you should consider when reviewing content.

We’ll talk more about keywords later, but for now let’s consider a simplified example. Imagine clicking on an article with the title “101 great ideas for cake recipes” only to find that, despite the title, the article is in fact about shoes.

Clearly, you wouldn’t hang around to read an article about shoes when you’re interested in cake.

Consider yourself a search engine that wants to make sure its users see relevant content. Clearly, you wouldn’t want people to see an article about shoes when they’re searching for “great ideas for cake recipes”. So, despite the article’s title you, as a search engine, wouldn’t let it appear in your results.

As we’ve said, this is an extreme example but it helps illustrate a wider point – if you want a search engine to rank a page well for a particular keyword, then that page’s content must be relevant to that keyword.

As another example, if you were searching for “the complete guide to search engine optimization” would you be happy with a 500-word article on the topic?

Or if you were searching for “red women’s shoes” would you be happy with a page that has only black shoes?

Hopefully, you can now see why the relevance of a page’s content is important to SEO.

2. Headings and titles​

The titles and headings of a webpage help users understand the contents.

The titles and headings that you choose should be accurate in describing the contents.

It’s also important that titles and headings use relevant keywords were appropriate, but you should never force keywords into a title or heading if they don’t naturally fit.

Also, ensure titles and headings are using the right H tags. These tags are also called heading tags. The page’s title should have an H1 tag, any headings on the page should use an H2 tag and any subheadings should use an H3, H4, H5 or H6 tag as appropriate.

For example, on this page “What is on-page SEO” has an H1 tag and the “Titles and headings” heading at the start of this section has an H2 tag. An H3 tag would be used if there were a subheading within this section. The next section, “keywords”, uses an H2 tag.

This guide will provide more information about H tags.

It is important to get your headings just right in both content and structure for on-page optimization.

3. Key words​

Search engines work by matching a user’s query with relevant content on the web. The key part of this matching process is keywords.

Search engines were in their early days. A page could be promoted by simply including the keyword several times.

Search engines have moved on from those days. It is now common to stuff as many keywords possible onto a webpage.

Here’s a brief guide to using keywords the right way.

Keyword research​

You need to find out which keywords people are searching for – there’s no point in topping Google for a keyword that has zero monthly searches. You can use a tool like GoDaddy’s Search Engine Optimization package to identify keywords you should be targeting.

Use keywords to identify the page.​

You must include keywords relevant to your search terms if you wish for a page’s ranking in search results.

Aim to include a page’s main keyword in the title, headings, the first paragraph of your content and the page’s URL. However, make sure that you’re not crowbarring keywords in where they wouldn’t naturally occur. Your primary audience should be people and not search engines.

Sometimes it makes sense to have more than one keyword in a webpage, particularly if they are linked. For example, it makes sense to target the keywords “wedding photographer in Ealing” and “wedding photography service in Ealing” on the same page.

Sometimes, however, it is beneficial to have separate pages for keywords which are not very similar. For example, “wedding photographer in Ealing” and “wedding photographer in Reading” deserve separate pages.

Don’t create multiple pages targeting the same keyword​

Although it’s fine to target more than one keyword per page, you should never target more than one page for a keyword.

That’s because you’ll be competing with yourself in search engines, reducing the chances that you’ll rank well for the term in question.

Find out more information about keyword phrases for website.

Keywords are an essential part of SEO. If you don’t use the right keywords, it will be difficult to get quality traffic through search engines.

4. Photos​

Images that are relevant to a page provide additional clues to search engines about what the page is all about. They play an essential part of page SEO.

But you need to make sure you’re optimizing these images. This means that you give your images descriptive titles, which include keywords. You can also describe the image with an alt tag, again using keywords.

Whatever you do, don’t add stock images to pages and then stuff their titles and alt tags with keywords – it won’t work.

This guide will help you optimize images.

5. The page’s URL​

A page’s URL is another chance to give people and search engines an indication of what that page is about.

Your URL should be concise and informative. Include keywords wherever possible. Usually, a page’s URL will be very similar to its title.

For example, the URL of this page is: uk.godaddy.com. You can see from it that it’s a blog article with the title “What is on-page SEO?”.

Learn more about the best URL practices in this guide.

6. The page’s meta description​

A page’s meta description doesn’t have a direct impact on how search engines rank content, but it can still have an impact on the amount of traffic a page gets from search engines.

That’s because search engines can use a meta description to explain what a page is about. Here’s an example:

An example of a snippet in Google’s search results which appears for the query “how much does it cost to build a website”. You will notice that the queries words are bolded in the snippet.

Make sure your page’s meta descriptions are unique, descriptive and, if possible, contain the page’s main keyword. These descriptions should not exceed 160 characters.

Although meta descriptions may not be as important in on-page SEO but are still very important.

Learn more about meta descriptions by reading this guide.


We’ve scratched the surface of best practice for on-page SEO here, but it should be enough to improve your website’s chance of ranking well on search engines.

If you want to learn more about SEO, check out this in-depth beginner’s guide.

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