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Education The Web Copywriter's Clear Path to Profits (Worth $297)

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Brian Jackson

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Mar 11, 2022
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Us Dollars
Learn how to Work effectively with web clients

7 Steps to Making Sure They Love You and Continue Paying You the Big Bucks.

This course
takes you through each step involved in making sure web pages are easy for visitors to navigate and understand and that they are optimized for search engines, too.

You’ll learn how to guide your clients through critical considerations, including:
  • The value of site maps and knowing what goes on each web page
  • The best way to work with web developers and graphic designers
  • The value of approving page layouts before writing a single word of copy
  • The huge differences between graphic design and design for the web user
  • Identifying and addressing the challenge of optimizing a site for multiple audiences
  • Navigating visitors through multi-page sites; getting them to their destinations quickly
  • The pros and cons of pop-up boxes
  • Appropriate, action-oriented links that convert more visitors into buyers
  • The best way to identify search-engine keywords
  • Analytics: the valuable insights they offer
  • The “behind the scenes” copy for search engines
  • All the other copy/content aspects of successful websites
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