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Mackson Jaes

Review The Color Schemes Will Help You Grow Your Brand In 2021

Mackson Jaes

Trusted Member
Nov 5, 2021
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Wrapping up 2020, it’s clear that the past 12 months had a significant impact on businesses worldwide. Between consumer behaviors changing and lockdowns, whole industries need to change. In 2021, you should consider growing your brand.

Are these changes for the better? It depends how you view things.

If you’re a leader who’s agile and flexible, you’re in the perfect position for growing your brand in 2021. You can leapfrog your competition. Conducting extensive market research Paying attention to consumers’ needs and wants. Also, you can adopt relevant trends to innovate where needed.

And, perhaps, you can employ color to boost your brand’s visual identity and set your business apart from the competition.

If you’re interested in aesthetics on your website, here are all the trends to keep on your radar for 2021.

Pantone 2021 Color Schemes & Expected Marketing Trends​

Pantone’s announcement of their 2020 plans was made on December 9, 2020. Colors for the year 2021. It was the first time that two options were offered for the brand, instead of just the one they had been using in the past two decades. But what’s interesting is that the global authority for color communication issued an insightful statement that supported their decision.

Pantone Quote
Pantone Quote

Pantone communicated a message by combining contrasts of colors that signify resilience and optimism. In a world filled with anxiety, everyone needs a little bit of positivity in the future.

With this in mind, entrepreneurs and marketing leaders need to start thinking about the approach they’re going to take in the upcoming period. Are they focusing on flashy promises or the fundamentals of branding?

According to Deloitte the Marketing changes that businesses should expect by 2021 They are about purpose, connection and engagement. They also show that customers are choosing brands with values similar to theirs. Even more, they’re predicting the main ways for businesses to succeed in the upcoming period.

Their focus is on engagement, inclusion and diversity. trust-building.

Web Color Schemes, and Post-2020 Consumer Mindset​

This is the ideal time to redesign your website, considering that some of the top marketing executives have already made statements about what entrepreneurs can expect over the next period.

Deloitte’s data-based predictions are sure to remain relevant in the foreseeable future. Furthermore, their branding-related concepts are a key component. These are great for anyone looking to increase their business.

If you are looking for ways to make your brand more popular, or to create a unique visual identity that is more appealing to customers, this advice will be the most helpful.

This works especially well on the homepage Frans Hals Museum Haarlem in the Netherlands. The design uses bright yellow lettering and a bold header section. But the thing is, the design choice isn’t the consequence of following trends. It’s an expression of their mission to let “people look at, and think about, art differently so as to question existing and established perceptions, and to constantly suggest new and alternative ones.”

Welcome Banner
Welcome Banner

From this idea, we can deduct that, instead of going for a particular look because it’s fashionable, brands need to think about how web design and color schemes represent and serve their mission.

Communicating Intent & Values with Color​

If you’re an owner, leader, or employee at a more commercial business entity, you may be wondering: how can businesses, especially those in the ecommerce industry, adopt these philosophies in 2021?

The great news is: you don’t have to copy and paste the same look to be on-trend. You don’t have to throw your visual identity away. Instead, think of ways to improve and update it so that it is more 2020-esque.

Medical Alert Buyers Guide, for example, added a link on their homepage. tackles transparency. Coloring the sentence in a blue that contrasts with the background, they’re far from blindly following Pantone’s advice. Nonetheless, they’re still making a statement.

Medical Alert Reviews
Medical Alert Reviews

SomniFix has made small changes to their page of social proof in an attempt to combat growing distrust. Building on an otherwise monochromatic look, they’ve Two highlight colors were added You can find the link at the bottom of this page. The reviews draw the attention of verified buyers and reflect their growing desire to build trust and grow their brands.

Somnifix Reviews
Somnifix Reviews

Other Visual Directions to the Future​

It may seem tempting to just follow the trends and design your choices based on what others have done, but this is not the right direction for your development.

After all, it’s entirely possible that your audience isn’t looking for an optimistic or close-knit community. Some potential buyers are looking for something that they can personalize with their identity, such as a tough product or service. Two of the most popular visual options from past years will be relevant for this reason.

This is the first, which will continue to use many of the same minimalist web designs. It is a great choice for ecommerce and offers a blank canvas which brands can customize to suit their needs.

If your site design is based on this, it’s possible to make minor changes such as the Mannequin Mall homepage. You can change their header picture and Adding pops of color To protect the most precious links, brand adjustments were made that are true to its visual branding while being adapted to modern consumer behavior.

Mannequin Mall Page
Mannequin Mall Page

Website Colors​

If you’re insistent on using the colors of the year for growing your brand in 2021, you can easily make the changes with your design team, ensuring that you’re fashionable in your choice of color schemes.

Facebook on the other side, however, has decided to make even more important changes for 2020. Dark themes are best The desktop site was inspired clearly by the growing popularity of the Apple and Android aesthetics in the last two years.

The minimalist look with white backgrounds is great for companies looking to meet consumer demands. That’s especially the case for those who expect the majority of traffic to come from mobile or to happen later during the day.

Go beyond the current fashion trends​

The one thing to keep in mind if you’re going after growth is that web design trends tend to change every few years. Websites can often look very similar because of the rapid adoption by brands of new trends.

For this reason, it’s not a bad idea to consider your company’s identity before making any radical changes. You can use color and layout trends to enhance your online appearance. But don’t let them define your visual identity.

After all, the ultimate goal isn’t being the winning brand of 2021. Instead, it’s to build a reputation and stay relevant for years to come.

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