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B2B sales stands for "business-to-business" sales. These sales include any transaction in which one company sells products or services to another company rather than directly to a customer (B2C, or business-to-consumer sales). They are sometimes also referred to as inside sales. Even though many of the sales strategies between B2B and B2C sales are similar, there are several ways in which B2B sales are much more difficult and more impactful than B2C sales. B2B sales are often larger in value and size, making them more important to the selling business. A single, $20 B2C sale kill is a loss but is easily recoverable. A $200,000 B2B sale kill can directly impact the trajectory of a company https://folderly.com/email-spam-fix.
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