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Jason Meyer

Tutorial Google Analytics: Improve Your Rankings, Grow Your Business

Jason Meyer

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Although there may be small businesses still not using Google Analytics, it is best to get started using them immediately. Analytics data can be one of the best tools to optimize your website and understand your customers better. They also help you convert more people into paying customers.

You should pay attention to the bounce rate as it is one of your most critical data elements. The Google Panda update has sparked much discussion about the Bounce rate and whether or not it is considered to be a ranking indicator. However, it doesn’t matter how Google views Bounce Rate as an indicator of search engine optimization. Small business owners need to consider this issue seriously.

The indicator which shows whether your visitors are finding what they want on your site is Bounce Rate. It can also be used in conjunction with Time Spent On Page. This is the percentage of people who have not looked at your site beyond the page they came from. If you have 500 visitors per day, and you have a 60% bounce rate, then 200 visitors are not paying attention to your website. Small businesses want to be able to estimate a bounce rate. However, it can vary greatly depending on the market and keywords that drive traffic to your site. The bounce rate for generic keywords is always higher than those of highly targeted 3–4 word keywords. It’s difficult to know what the average bounce rate should be. As a guide, you can aim for between 50% and 60%.

Google defines Bounce Rate as:

Bounce rate can be defined as the percent of visitors who leave your site after visiting one page. This metric can be used to gauge visit quality. A high bounce rate usually indicates that your site’s entrance pages don’t appeal to visitors. Your landing pages should be compelling to encourage visitors to stay longer and convert. It is possible to reduce bounce rates by customizing landing pages according to every keyword and each ad. You should ensure that landing pages provide the same information as the advertisements.

Visitors don’t stay on your website for long periods of time or visit only one page. This means that you are either not offering what they need or aren’t making it easy to find it. There is always room to improve. It is easy to lose sight of the difference between SEO and marketing when a small-business search engine optimization campaign becomes intertwined. Search Engine Marketing is becoming more common.

You should make sure that your site is inviting visitors to spend time on it, then browse the site and search for more information. Google emphasizes the importance of quality content, and Google also stresses the user experience. This is how you keep your visitors on your website. It will not only keep Google happy, but it can be good for your company. In practice, this means that all pages on a site must be of high quality with great content. This also ensures that your links all point to quality pages. It prevents pages of good quality with links to lower-quality sites from losing their value.

Back to Analytics. The bounce rate is displayed as an overall average and as a percentage per keyword for each page. These data allow you to see very high bounce rate sites that drag down their average site traffic, as well as very low rates for pages with specific keywords. This indicates a high degree of customer satisfaction.

Google Analytics is not limited to Bounce Rate and Time Spent on Site, or the number of pages visited. You can use it to identify long-tail keywords which are relevant for visitors that you don’t even know about. Individual pages can display keywords in order of their popularity. There is an option to make a lower-quality website more attractive to visitors who arrive via particular keywords. If a large number of people are landing on informational pages via long-tail keywords, but they want to purchase a product or register to your contact information, you can add links to information pages to take them to product or registration pages. You can show them that your website has more to it than simply information.

It is possible to view click patterns on pages of visitors. This visual tool allows you to see which links are popular, and it can be used to help redesign pages.

You can use your Google Analytics data to improve your SEO efforts for small businesses. You are missing a huge opportunity if you do not.
 

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