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Anabella Sevyn

Review Ghana’s Africa Goodnest connects smallholder farmers with markets

Anabella Sevyn

Trusted Member
Nov 5, 2021
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Ghanaian startup Africa Goodnest is an e-commerce and logistics platform that creates get entry to to native and exterior markets, helps smallholder agricultural companies, and distributes value-added agricultural merchandise.

Based in 2021 through Bernice Yalley, Africa Goodnest is construction a safe, user-friendly e-commerce platform connecting patrons world wide with African firms promoting smallholder agricultural merchandise in private care, meals and drinks and herbs and spices.

“Up to now a number of years, there was a marked expansion within the collection of African marketers growing top quality, export-ready, herbal consumable items,” Yalley advised Disrupt Africa.

“On the other hand, it’s nonetheless extra standard for uncooked fabrics to be exported from Africa which can be then added to world manufacturers, packaged and offered world wide, together with again to Africans. We will be able to upload price right here.”

Africa Goodnest exists to make stronger manufacturers who manufacture completed, value-added items, which in flip is going to make stronger smallholder agricultural farmers, cut back Africa’s reliance on uncooked commodity exports and helps blossoming economies in Africa.

“We wish to assist export-ready, herbal consumable African merchandise be shared with retail companies world wide,” Yalley stated.

She stated she had at all times supposed for Africa Goodnest to be a wholesale platform, but when it unofficially introduced in 2020, it used to be on the peak of the COVOD-19 pandemic, which used to be “no longer so good”.

“Everybody used to be buying groceries on-line and producers had been shifting there too, and so we idea that’s the place we had to be. On the other hand, numerous our manufacturers are nearly unknown and logistically, coming from Africa, it made promoting to people tougher and costlier,” Yalley stated.

“Since re-launching in 2021 as a wholesale platform, it’s been so much more uncomplicated to paintings with distributors as a result of we don’t have to carry their stock, and with patrons too as a result of they may be able to order merchandise in bulk and we assist them kind out their delivery and logistics. So, we’re rising at the provide aspect and navigating expansion at the call for aspect.”

Africa Goodnest’s first batch of investment got here from the Tony Elumelu Basis, which Yalley stated used to be a key second for the younger industry.

“I used to be lovely fascinated about that simply because it gave me some validation and self belief. When you are an entrepreneur who each and every few months reconsiders whether or not you will have to simply get a task like an actual grownup, you want that ethical spice up each and every every now and then,” she stated.

“Then we had been decided on to take part within the UNICEF Startup Lab, which introduced just a little extra investment, and now we’re a part of the MEST Specific Accelerator subsidized through the Mastercard Basis.”

Africa Goodnest, which makes a margin at the merchandise it sells whilst additionally charging its distributors a per thirty days rate for website hosting and promoting their merchandise, is essentially eager about its house marketplace for now.

“We wish to center of attention on expansion in Ghana first, despite the fact that now we have manufacturers from different African international locations becoming a member of our platform. We wish to be aware of expansion in West Africa, most definitely Anglophone, with centered patrons in North The united states and a few in Europe,” Yalley stated.

But even so its web site crashing at the day it introduced, she stated Africa Goodnest had handiest confronted the similar demanding situations every other Small businesses face.

“For any new emblem, it’s difficult breaking onto the scene with new, nearly unknown merchandise, and little sources. But it surely’s if truth be told no longer the cash that’s a topic, that’s only a floor drawback. The hardest section has if truth be told been checking out the logistics,” she stated.

“We’re a small emblem in a small nation on a marginalised continent operating to digitise a logistics procedure for small agribusinesses. In the past, the entirety has been guide – we would like issues to be environment friendly and easy. Construction that, and discovering individuals who keep in mind that, has been tricky.”

But Africa Goodnest perseveres, and with the backing of the likes of Tony Elumelu, UNICEF and MEST, a courageous individual would guess in opposition to it.
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