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Advice Brand awareness is equally important

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Nearly a third of business leaders are to Marketing teams to raise brand awareness this year.
awarenes.png


Awareness is air cover for more targeted and meaningful campaigns.

Let’s say an individual who hasn’t heard of your company before receives your offer. It’s highly likely they will either ignore it (boo) or at least do more due diligence — i.e. review your site, conduct a rating and review search, etc. — before transacting.

On the other hand, if someone receives your offer who has heard of your company, they may skip straight to the bottom of your funnel assuming the awareness is generally positive.

How do you think about Awareness and where it fits in your marketing activity?​
 

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