Why Use SEO?
The cost to acquire customers is close to zero. Your content will last longer than any other channel.
You develop authority on a topic. It’s easier to rank if you follow the right steps.
1. Start with most aware, not unaware
They start with their main industry topic. Start with keywords that have business buying intent.
Examples: Tools, software, game, course, certification, consultant, agency etc.
For example: We are a user onboarding software.
2. Before writing, find out who you are speaking to.
Search is about guesstimating who is searching for this kind of query.
After that writing ranking get easier. The reader should always feel that you wrote for them. Put yourself in the shoes of the reader.
Tip: Read other ranked blogs first to stand out.
3. How do you prioritize which keywords to write first?
Here’s a mnemonics to remember:
CHALF
•Commercial intent (ready to buy or considering)
•High volume
•Authority on the topic
•Low difficulty
•Few backlinks
4. How do you write content that ranks?
The intention behind the keywords (what problem a user is trying to solve).
𝐁𝐞 𝐚 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐭, 𝐧𝐨𝐭 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭. Go deep in research.
Write for skimmers, not algorithm.
Here is a simple guide on how to write blogs that will grow your business revenue
5. Get the basics rights
Start with t the headlines first.
Make sure to have 4Us:
6. Use the first paragraph to lead them in.
Open the curiosity gap based on keyword intention.
Entice them to read till the end.
Example: Put a content magnet for scrolling. I usually keep a comparison chart.
Here is a guide on how to write articles that rank.
7. Distribution is underrated.
Distribute on Quora, Reddit, and Guest Posts.
You’ll find a huge competition on these keywords.
Get backlinks to places here folks are already looking.
Important: Give the gist and for details, tempt the reader to dive further.
8. Use context
Use context as a lead magnets for the next action. Based on the page context. Let the user take the next action. It’s okay to promote yourself on your blog. But try to be honest and neutral.
Here is a great example
9. Use optimization to stay on top.
Optimize for mobile, and page speed.
Keep updating with fresh content and feature updates.
Internal backlinks help with ranking.
TL;DR
•Start with most aware
•Know your customers
•CHALF prioritization
•Be a journalist
•Follow the SEO checklist
• The first paragraph is crucial
•Always distribute
•Lead magnets for the next step
•Keep the content fresh and optimize for speed
The cost to acquire customers is close to zero. Your content will last longer than any other channel.
You develop authority on a topic. It’s easier to rank if you follow the right steps.
1. Start with most aware, not unaware
They start with their main industry topic. Start with keywords that have business buying intent.
Examples: Tools, software, game, course, certification, consultant, agency etc.
For example: We are a user onboarding software.
2. Before writing, find out who you are speaking to.
Search is about guesstimating who is searching for this kind of query.
After that writing ranking get easier. The reader should always feel that you wrote for them. Put yourself in the shoes of the reader.
Tip: Read other ranked blogs first to stand out.
3. How do you prioritize which keywords to write first?
Here’s a mnemonics to remember:
CHALF
•Commercial intent (ready to buy or considering)
•High volume
•Authority on the topic
•Low difficulty
•Few backlinks
4. How do you write content that ranks?
The intention behind the keywords (what problem a user is trying to solve).
𝐁𝐞 𝐚 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐭, 𝐧𝐨𝐭 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭. Go deep in research.
Write for skimmers, not algorithm.
Here is a simple guide on how to write blogs that will grow your business revenue
5. Get the basics rights
Start with t the headlines first.
Make sure to have 4Us:
- Urgent
- Unique
- Ultra-specific
- Useful
6. Use the first paragraph to lead them in.
Open the curiosity gap based on keyword intention.
Entice them to read till the end.
Example: Put a content magnet for scrolling. I usually keep a comparison chart.
Here is a guide on how to write articles that rank.
7. Distribution is underrated.
Distribute on Quora, Reddit, and Guest Posts.
You’ll find a huge competition on these keywords.
Get backlinks to places here folks are already looking.
Important: Give the gist and for details, tempt the reader to dive further.
8. Use context
Use context as a lead magnets for the next action. Based on the page context. Let the user take the next action. It’s okay to promote yourself on your blog. But try to be honest and neutral.
Here is a great example
9. Use optimization to stay on top.
Optimize for mobile, and page speed.
Keep updating with fresh content and feature updates.
Internal backlinks help with ranking.
TL;DR
•Start with most aware
•Know your customers
•CHALF prioritization
•Be a journalist
•Follow the SEO checklist
• The first paragraph is crucial
•Always distribute
•Lead magnets for the next step
•Keep the content fresh and optimize for speed
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