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What are the most effective methods for naming your startup​

Contrary to what most entrepreneurs and brand managers believe, picking an excellent name for your firm is more complicated.
The most successful brand names covertly enter our psyche.

Whether you're talking about getting into an Uber, going on a Tinder date, or Whatsapping a friend, they seamlessly integrate into numerous aspects of our life and acquire meaningful significance.

However, a fantastic name is more than just one that people will remember.
A firm name must provide a solid foundation for a business to grow.
It must also be accessible.

The following actions could aid in naming your startup:​

1. To begin, identify your target market.​

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Starting with a clear understanding of the message you want to convey and the target audience for your brand can assist you in selecting a style (preeminent, playful, pragmatic, modern, attractive, powerful) that will serve as your guide as you go to choose a brand name.

For instance, if you are marketing consumer goods to millennials or generations Y or Z members, you will have a little more leeway to think creatively about names like Urban Decay or fun names like Squatty Potty.
To target baby boomers, a corporate business would be wise to go with something more traditional, like Stone Eagle Advisors or Zenith Capital.

Browse our collection of intriguing, strong, practical, and classic names that have been hand-picked by experts.
For just about every project, we have personally chosen the top domain names online!

Investigate right away.

2. Put your brand first, not your company​

Make a list of the characteristics that make your brand special before generating name suggestions.
Many new businesses make the error of describing their functions or line of work in the name.

This results in drab and uninspired names.
If you were to write:
"In Everett, Washington, we are opening a fine seafood restaurant."
Your suggested names may have the following connotations:

High end = traditional name
Everett = neighborhood restaurant and place themes

This might meet your vision, but it won't most likely.

If you pen "A distinctive, modern seafood restaurant is about to open.
There won't be much decoration.

Although the cuisine will be excellent, the atmosphere will be more relaxed.
Your potential names will probably have undertones that better reflect your brand:

A distinctive, trendy name
Decor with a minimal aesthetic and an accessible name

3. Make the main points visual

The following phase is to develop several concepts and portrayals for your name, which are inextricably related to your brand.

Focus on communicating one or two more basic concepts crucial to your company, culture, and values rather than the defining aspect of what you sell.
For instance, if you run a food delivery firm, your ideas might emphasize ethical product sourcing, healthy living, excellent customer service, and short turnaround times.

4. Recognize risk areas.​

Once your style, themes, and purpose have been outlined clearly, it's time to start experimenting seriously.
But you should know which places to avoid before experimenting with other names.
There are so many trademarks that using practically any specific English word is becoming increasingly difficult.

Standard hazard zones include:
  • English words only
  • Strong verbs like "force," "unified," "Omni," and "icon."
  • Words with meaning, such as bridge, spring, sage, and rocket

However, this does not exclude you from combining these words to create something new just because you cannot use a single standalone word.

Powerful brands have been associated with several names, such as:​

Transformations: Zumba, Zappos
The following: Ice Mountain, Red Bull Blends, Haute and Bold, Crate & Barrel Compounds, Snapchat, WordPress Visual Story, Groupon, Instagram

While compounds and transmutations are fantastic, you should speak them aloud to confirm that they adhere to the following three rules:

  • Is it simple to say the name?
  • It shouldn't twist on the tongue; it should just flow.
  • Is it simple to hear the name?
  • Customers should be able to swiftly key in your brand name after hearing it to find you on Google.
  • Is it simple to spell the name?
  • Simple typos like Flickr, Xero, and Lyft are significantly simpler to the trademark, but issues may arise if they are difficult to spell.

5. Take advantage of crowdsourcing's collective brilliance!​

Given that there are only 171,476 words in the English language and that there have been more than 6.7 million trademark applications filed to date, coming up with a beautiful new name that is both extraordinary and available demands imagination.

What could be superior to one creative mind?​

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Over 300,000 creatives worldwide are part of the world's largest gaming community we have created at Squadhelp.

We've made the naming process entertaining and are upending the conventional agency paradigm by fusing crowdsourcing, AI, and gamification.
Our naming community not only provides you with hundreds of ideas, but we also assist you in testing those ideas with your target market to find out which names are most popular with your target market.

All elements of vital validation are also a part of our unique naming process (e.g., URL availability, Linguistics Analysis, and comprehensive Trademark screening)
We were just named one of the Inc 500's most innovative firms by Inc Magazine.

Check out some name examples from the inventive community on Squadhelp.
What lessons did you learn?

Create web applications at a reasonable cost with AWS.
Any CMS, such as WordPress, Drupal, and others, is acceptable.

Get going without cost.
welding, lounge singing, playing the guitar, and kind of a kung fu person10y

Here are my top two:​

1. I opened a welding shop

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An experienced welder who was one of my clients told me he was ready to give up because there was too much work for him to h
I persuaded him to launch a business with me where I would train to be a welder and assist him with administration and staffing requirements (recruiting other welders, biz dev, etc.).

At first, it was fantastic because we had more business than we could handle.
I guess I didn't foresee how hard it would be to find welders in the construction industry; as a result, hiring was tough.

I discovered that recreational drug use and a dislike of paying taxes are every day among construction welders.
The most significant problem was that my employment offers were much less appealing because any certified welder can come onto a construction site and get paid $250 to $500 cash daily.

Why would a welder want to work with me if my insurance mandated that he submit to a drug test and if my accountant insisted that his taxes be withheld?


Before entering the field, learn more about it and understand the people and surroundings involved.


Entrepreneurs who want to launch a software "company" think they can assemble everything for "sweat equity" and ramen noodles in weeks by hiring qualified iOS and Android developers.

2. At the height of the housing bubble, established a real estate business.​

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I eventually entered the real estate market at the point when analysts began to claim that the market was experiencing irrational exuberance after hearing about how lucrative it was for years.


Don't launch your company during the peak of the bubble.


After learning about outrageous VC values (e.g., Groupon, OMGPOP, Instagram), startups rush into a "hot" technology trend.

In other words, if you're not already No. 2 or No. 3 in this market, it will be too late to enter when the ridiculous bubble valuation reaches your ears.
Sorry, but Nos. 4 and 5 will probably go out of business while Nos. 2 and 3 will probably merge or evolve into something entirely different in 12 months.

I think I've grown in wisdom.

Lessons 1 and 2: We are the first movers in this niche area of "big data," so we will likely be viewed as "leaders" in this field. My current venture was born out of a deep understanding of my industry, thanks to the experience of my co-founders in this industry and months of my due diligence.
In a year, I'll let you know if

The history of Ray Kroc, the man who founded the McDonald's fast food empire, is told in the Hollywood film "The Founder."
The McDonald brothers and Ray Kroc partner up at the beginning of the film, in 1954.

After the brothers are forced to remove their names from the original restaurant and Kroc opens a McDonald's franchise just across the street, moving the brothers out of business, the partnership comes to a contentious conclusion.

What took place?​

Ray Kroc didn't work "in" the business; instead, he went to work "on" the company when he obtained the master franchise rights to McDonald's.

The McDonald brothers were allegedly working on every aspect of the company with an obsession, essentially running the restaurant location.
Kroc, on the other hand, viewed things from a different angle.

He viewed the original McDonald's restaurant as a prototype that would be repeatedly replicated across the nation.

Every aspect of the original restaurant's operation—from purchasing to cooking and cleaning to streamlining the procedure and scale—was studied by him.
Kroc created a system—a comprehensive collection of guidelines and practices—that allowed him to grow the McDonald's business to historic proportions.

This film contains some worthwhile lessons:

You asked, "What are your biggest lessons as a founder from a startup failure?" One of them aids me in responding to your question.

The founder owns the business's vision.

They become distracted when forced to work "in" the business.

When this occurs, the founders are unaware that they employed themselves in their business and did not form a company.

In the long run, practically every startup should be successful.

I was an eager ERP programmer when I founded my company about 30 years ago and believed I would one day become the "Bill Gates of Asia."

However, I am far from this title right now.

In truth, I currently lead a modest and tranquil life and am launching a company for the second time, possibly by the end of the year.

What did I learn the most from my first startup?​

Since I was a one-person show when I launched my first business, I shouldn't be a lone player.

I worked as an ERP programmer by night, pre-sales and marketing by day, all business transactions were invoiced by evening, and accounts were closed on weekends.

By the end of my five-year contract, I was burned out,

I should have sought out more partnerships to spread my business risks.

I'll add at least three more partners to my next venture—one each for marketing, R&D and product development, administration and finance, and general leadership (which will be me),

Get money: If at all possible, look into all available funding options, including "startup funds," "innovation funds," "IT funds," etc.

If you successfully pitch your ideas to these crowd investors, you can also consider "crowdfunding."

Market penetration: If possible, use every venue for marketing and promotion.

Profit from both natural and online business growth.
Considering all social media platforms' remarks regarding our products and services, both positive and alarming.

Concentrate on the product(s) or service(s) you excel at:

I initially concentrated on creating and promoting my ERP solutions to the market.

I also dabbled in other'promising' products, like fiber-optic networking, school automation, website building, and other IT activities, which were not my strong suits.

I was working nonstop and cramming a lot of tasks into a small amount of time.

I once hired two master's graduates to oversee my business operations and roughly 20 interns to handle all the preliminary work.

Do not overspend; instead, keep costs and expenses to a minimum.

Work from home (especially during this pandemic period when working from home seems to be an acceptable new norm now), reduce travel expenses, avoid hiring staff unless you will indeed need them in the long run, utilize automation as much as possible, keep all operations simple and lean, and use open source software for everything.

Even if you have deep funds, you occasionally need to finance your business through bankers and financiers. Thus it is essential to maintain and build strong ties with them.

They will be helpful for things like providing letters of credit, bank guarantees, and other types of financial instruments to support your more significant commercial transactions.

Work-life balance and family life: I realized that having everything in the world would be useless if I did not have a family, a work-life balance, or a relationship with God.

I decided to close the company, returned to Singapore, and started working as a finance specialist for a significant stockbroking company.

I regained my sanity, grew in my relationship with God, and enhanced my family life, work-life balance, and money during this employed time.

I am in decent health and prepared to return to the field for a second time.

But this time, God-centeredness, I'll do it right: if you're a Christian and believe in God, pray every day for His heavenly intervention in your business.

When God is with you, you'll be shocked at the spiritual assistance you can receive.

Here is a quick overview of what I've learned, and I sincerely hope you can take something away from it.

I wish you well in anything you do!

Here are the three laughably easy stages to a successful startup:​

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1. Learn to pivot and advance.

2. Start over at one if you move ahead and lose traction.

There is no question that you will achieve success if you repeat this enough.

In turn, the startup will probably fail if people stop learning, leave the company before a significant pivot, or cease investing their efforts in moving the company ahead

Knowing the indications is the challenging part.

I used to work for a young mobile app company many years ago.

I recall the founding co-founder saying,

"At the University of Pennsylvania, I majored in business.
I'm skilled at what I'm doing.

This indicated to me that he wasn't interested in learning.

Due to his attendance at one of the top business schools in the nation, he believed he knew everything.
I anticipated greater modesty.
A week later, I quit the startup.

They failed soon after.

  • You must follow all the instructions.
  • You cannot simply turn and move forward.
  • You, too, need to learn.

Find another team if you're not part of a startup with the founders and staff dedicated to all three.

Which technologies for cooperation are ideal for startups?​

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You will frequently need to build new infrastructure when working on a new project.

Multiple tools may need to be put up for this time-consuming procedure, and they all need to be integrated and maintained.

Silos are frequently created using various tools, which causes misunderstandings, less effective collaboration, and knowledge loss.

You can achieve this much more quickly with JetBrains Space, a single, integrated out-of-the-box solution keeping you quick and responsive to your organization's needs.

JetBrains Space covers the entire software development process, a centralized platform for managing issues, documents, and chats hosting Git repositories automating CI/CD, publishing packages, and orchestrating cloud development environments and publishing packages.

You can execute sophisticated Space code reviews, clone your Git repositories hosted in Space, and monitor the status of your automation job, all from your IDE, thanks to its first-class interaction with IntelliJ-based IDEs.

N/B: JetBrains IDEs for startups are 50% off when you try Space for free.


1. Startups do not prioritize cash flow because many believe that making money is beneath them.
To them, scaling and R&D should be the only priorities.
They fail to realize that the longer you can survive, the more money you can make. Reduce expenses everywhere.
The price of time is included.
If a worker is costing you ten hours a week, fire him and get rid of the entire feature that made you recruit him.

2- Startups rely on other businesses for support. If your business depends on Facebook to function, you have no control over your future.
Make every effort to reduce reliance on services, vendors, personnel, and APIs.It's probably a pact with the devil if you have to depend on another company to automate. Companies that succeed keep things simple and depend on no one.

3. Choose the right market. Be careful to choose a sizable market (where people have money to spend) where people are pleading for spare cash. Consider Dollar Shave Club.
They went for the big market for shaving.
The market as a whole desired a change from Gillette. Look into the business Weeds.
The US market receives its THC products.
That market is untapped.