Everything in our environment was designed and built with our psychology in mind.
You probably don’t even realize it. The purpose is to help you connect with your audience on a personal level.

It demonstrates:
▸ Who they are
▸ What they value
▸ What they believe in


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1. What Does Branding Mean in Psychology?

It isn’t a do-it-and-now-it’s-done thing; It’s an ongoing process that requires work.
Positioning yourself is vital Be that familiar friend or reason to aspire to be.

2. The Science Behind It.
Branding psychology isn’t just a catchy marketing term, It’s rooted in science.
Specifically, on how brands use recognized psychological principles to connect with their target audiences.

These principles include:

3. Color Psychology.


Feelings are culturally influenced in color:
⇒ Blue emits logical Integrity.
⇒ Green is associated nature.
⇒ Purple indicates wise nobility.
⇒ Black with corporate authority.

Brands use colors to communicate their values, price point and association.

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4. Pattern Recognition. Human are programmed to recognize patterns.

In terms of psychology, this means a consistency; E.g. the same experience with every interaction.
  • Same Tone.
  • Same Voice.
  • Same Quality.
  • Same User Experience.

Trust is the most important component of loyalty.

5. The Five Brand Personalities.

The last elements are split

  • Sincerity - Kind & Thoughtful
  • Excitement - Youthful & Exuberant
  • Sophistication - Prestigious Luxury
  • Competence - Leadership & Aspiring
  • Ruggedness - Rough-around-the-Edges

THINK: Traits that mirrors your own.

6. A Sense of Belonging.

We need to feel like we belong to something.
Whether it’s a family, a subculture or nation it is critical to our well being. Sharing a common interest or identity, brands need to make it clear who you are and what you stand for.

For Example. One of the best of brand psychology is Nike.
There are people who wear sneakers, and then others who refer to themselves as "Sneakerheads".
They collect and/or trade specifics USP: Fashion OVER Function I highly recommend " Shoe Dog" by Phil Knight

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I hope you found this helpful. Leave any questions in the comments