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It was a common sight until the 1980s. Only a few thousand door-to-door salespeople exist today, most for residential construction and building finishing.

Door-to-door selling is a very efficient method of marketing. It offers some benefits such as the fact that you don't have to pack a bag and navigate industrial parks to promote your business anymore.

If you don’t use email marketing for startups, you could be missing out on some of the most important benefits of this business model.

The Best of The Best

Email marketing is one of the easiest ways to get new customers to your startup and one of the most efficient ways to drive traffic to your product. If you're new to marketing, we've created this guide to help you learn everything you need to know about email marketing.

The keyword here is sophisticated. Click open any email in your inbox right now.[The effects of p-hydroxybenzoate and 2,3-dihydroxypyridine on the growth of Streptomyces coelicolor].

It's going to either be incredible or forgettable.

No matter what tactic you use, email marketing should never be the key source of your traffic and engagement. Other tactics are always better.
But for startups, it's smart to have a comprehensive email strategy. With email, you're only contacting people who genuinely want to hear from you.

You didn't bribe your way into their LinkedIn feed. They gave you their email because they WANT to know what you have to say. Startups often have better email marketing than small businesses and even large corporations.

They're aware that their emails have a serious impact on their clients' businesses and so are always trying to improve their writing and use appropriate language.
But startups are usually tapped into the pulse of their leads, investors, and technology.

While those things may work in your favor, they are not a guarantee that you'll deliver amazing results from email marketing.
All those factors come together to create a high-quality piece that will resonate well with consumers.

1. Segment Your List
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Every email you send should target a specific list of people.

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2. Content that's personal
If you don't want to miss the next hot product, update your e-mail signature with the new hot product.

Start with three types of products. You may also want to include some additional products that would be good to carry but wouldn't necessarily fit into your three product type categories.

You can take it even further
Break your customer and lead segments down by firmographics like:
  • What's easier?
  • Getting 10 people to agree with you,
  • or 100?

Smaller segments force you to create the most relevant content possible. It’s better to write for fewer people than to write for a wider audience that isn’t interested in your topic.

Prioritize Quality over quantity. Logic applies to both the content you send and your subscriber list.

Buying email addresses while temping can hurt your sales as well as your business.
You have only one chance to make a first impression. A bad one and the prospect is gone.

Most people will never get banned from Amazon.com or the Amazon Kindle Store, but some customers have been reported as spam.

Build an engaged subscriber list of people who want to consume your content.
Like Cristiano Ronaldo, your emails need to follow a rhythm and offer real value to every email.

Your email marketing campaigns have to be tailored to your audience and include relevant information.

As Marketing Sherpa shows:

3. Create valuable content marketing.
You need engaging content across all levels.
Blog and website content needs to show visitors why they should sign up to your email list.

A lot of people work in an office and receive about 130 emails each day.
This product is worth it because you'll have a whole lot of high-quality, helpful emails for people who sign up.
Email is unlike any other platform. It requires brevity and requires action to be effective.

4. Optimize Your Subject Line and Preview Text

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  • Startups are a tough crowd to deal with.
  • They don't take well to being told what to do.
  • Don't give in and lose your way.
  • Stick to your plan.

6. Making sure to preview text also matters. Make sure your subject line, preview text, and first few lines of copy all flow nicely.

If you want to get a notification that will tell you the battery is low, you may have to turn on notifications on your phone.
If your website or email is not designed for mobile, it makes you feel like a robot trying to navigate a building of people.

You probably hit the back button pretty fast. If the design of an email doesn’t look right, 70% of subscribers will delete it within 3 seconds
One in ten people might unsubscribe. Fortunately, most email marketing tools make it easy to create designs that look great on every device.

Speaking of design, email is a terrific place to reinforce branding.
Integrate your startup’s color throughout the design. Apply a colored filter and your logo over the background.
It’s okay to stay busy; it's important to do so efficiently.

You don't have time to research five different types of CTAs to find the right one to use for your blog post.

In fact, too many CTAs cause choice overload. It's like when a restaurant has too many choices on the menu.
Don’t put yourself in a position where you feel paralyzed. Be happy and satisfied.

7. Stick with one topic and CTA in every email. This will keep your subject line and copy focused and increase your engagement.

8. Create an automated journey for each segment.

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Only about half of marketers use email to deliver personalized messages.

Automation Potential. Many people don’t realize that their email service provider probably offers more features than they know what to do with.
You've got your segments. Now you need to set up individual drip marketing campaigns for each segment.

After they sign up for our free trial, they’ll receive a personalized journey that walks them through each step of the buying process.

NB: Don't create links that don't follow your landing page.

Integrate Data from CRM and Other Sources: CRM is a great tool that can help collect data about your customers, but it isn't.
You can view every single sale, at a very granular level, right in the Amazon Advertising Dashboard.
This lets you build detailed profiles on all leads, customers, and shareholders.

Once you’ve combined that data with CRM and Google Analytics you’ll have everything you need to research your market and create relevant and useful content
The average startup spends $400-$600 a month on email campaigns. For the price of an iPhone, you can hire dozens of people to send out emails and track the results.

If you're just sending out a daily list of sales that doesn't give you much time to actually focus on what is selling, and how to maximize it.
For startups, email marketing needs to be relevant and valuable for multiple audiences.

As a digital marketer, you have too much to lose to ignore your strategy.
Do you have a personalized drip campaign in place?
What are some of your favorite email tools and tactics?
Need hard-hitting content for your email campaigns?
You can schedule a free consultation to learn about our weekly blog writing services that make quality content seamless.

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