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What Is Email Marketing Tool?


Email marketing is one of the most effective ways to market your business, but it's not always the most affordable.
That's why I created this video to explain what an email marketing tool is and how it can help you grow your business.

Email marketing has been a key tool in my business since I started using it in 2009.
I've tried many different methods and still use some of my favorites.
I'm not a fan of having too much clutter in my inbox, but I think most people could benefit from getting at least one email a week that's relevant to their business.

Email marketing is a tried and true way to reach your customers. However, as technology has advanced, many businesses are starting to turn to mobile marketing.
If you are looking to grow your business, you will need to look into mobile marketing.

How We Chose the Best Email Marketing Software​

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We started by comparing all the major email marketing platforms.
There are a lot of tools out there, but we narrowed it down to just the most popular ones.
We chose to use MailChimp because it was the most widely used platform in our market research and it has a great reputation for customer service.
After that, we needed to choose a provider that could accommodate our needs and budget. So we evaluated each product based on their features and pricing.

It's hard to beat the returns you get with an automated investing system. These services are designed to take the guesswork out of investing and make it easier for you to manage your money. With an automated investing system, you don't have to worry about your portfolio's performance or managing your money. You'll be able to focus on growing your business instead of worrying about how your investments are doing.

The stock market is not an easy thing to navigate. It is not for the faint of heart. There are tons of different ways to invest and there is a lot to learn about the stock market. That's why I created my Stock Market Crash Course.

Best Paid Email Marketing Tools

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1. MailerLite Tool​

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MailerLite is the most simple-to-use email marketing software due to its drag-and-drop interface, which is fun and intuitive for designing your desired layout. Simplicity is the core of the company's vision, and that's why the program has a sleek and sleek design.

Advantages

  • Drag-and-drop interface makes it simple to design email templates
  • A free plan that allows 1000 contacts
  • Email support
  • A variety of email templates to pick from

Disadvantages

  • This doesn't offer CRM functionality. (Though it does allow integration)
  • Integrations are limited.
  • It is necessary to supply a large amount of business information to set up an account.

MailerLite has created a top user-friendly system, making it the most suitable option for users who want to use it easily.
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If users encounter any issues, they can contact email support to help answer questions and help troubleshoot.
It provides a free-forever subscription that has 1,000 subscribers and 12,000 email messages.
If you require more bandwidth or sophisticated capabilities (like being able to erase MailerLite branding), There is a paid-for plan available.
The cost depends on the number of users you've got. You can choose to pay per month or yearly, but when you sign up for an annual plan, you will receive 30 percent off. Non-profits also receive a 30 discount. Here's the breakdown of the cost:

  • 1,000 contacts 10 dollars per month
  • 1 to 2500 contacts $15.00 per month
  • 2,501-5,000 contacts $ 30 per month
  • 5001-10000 contacts $ 50 per month

MailerLite offers all the necessary tools for marketing via email and does not clog its systems with complex features. This makes it the ideal option for businesses seeking simple marketing methods via email that can be learned within a few days, not years.

ActiveCampaign: Is the Best Email Marketing Tool for Automation​

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The finest email marketing software for automation is ActiveCampaign, which offers hundreds of pre-built automation to assist you in customizing campaigns for each subscriber.

As you set up the platform, help manuals are available everywhere, and ActiveCampaign offers prompt, courteous customer service.

Pros

  • excellent automation features that make customer interactions simpler.
  • Quick, courteous, and helpful customer service.
  • Data migration and implementation services are included for all plan levels.
  • Free CRM with built-in sales automation (for a limited time)
  • It has more than 850 connections to the most widely used programs.

Cons

  • The learning curve might be difficult.
  • The Lite plan has a few features (and includes ActiveCampaign branding).
  • Plans quickly increase in cost as contacts increase.
  • Customer experience automation (CXA) software with email capabilities is called ActiveCampaign.
  • It supports more than 850 integrations and is designed to manage contacts and the sales process.
  • The software can be tried out for 14 days without charge.
The next step is to sign up for one of the four premium programs, which you can do either monthly or annually.
Depending on the plan, the savings from paying annually range from 15% to 40%.
Your contacts also influence how much each plan costs (nonprofits get a 20% discount).

  • Light: $15 per month plus
  • Furthermore, over $70 per month
  • Expert: $159 or more per month
  • Business: $279 or more per month
You can purchase a plan, keep the essential elements of the project, and modify it for the number of contacts you have.
For $405 a year, you can get the Lite plan, which includes 500 contacts, and gradually upgrade it to 100,000 contacts.
The possibilities of your platform for customer relationship management (CRM) are increased by the Plus, Professional, and Enterprise plans.

ActiveCampaign has the advantage in this market because it assists organizations in creating tailored automation to raise subscriber engagement.
The user interface is simple to use, intuitive, and provides resources for any queries that may arise.

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Additionally, sales automation is included so your marketing and sales processes may collaborate to increase revenue.

Best Affordable Email Marketing Tool Option: Moosend​


Moosend is the best budget-friendly alternative not only because its paid plans set you back less than the majority of on the marketplace yet also because you can pay either by the number of clients or by the variety of emails sent out, depending upon which alternative is most affordable for you. Plus, its tools are user-friendly and make it easy to get eye-catching and prompt emails bent on your target market.

Advantages​

  • Lowest plan prices
  • The choice to pay just when you send out emails
  • Easy to tailor layouts or utilize one from the layout collection

Disadvantages

  • Can not send emails from a Gmail or Hotmail address
  • Less-sophisticated user interface
  • Minimal assimilations
Moosend is a cost-effective system that allows individuals to know exactly how to get billed: by customers or by email. Phone support can assist if you have difficulty tailoring one of the many design templates.

Moosend's Free Forever strategy consists of 1,000 customers, a Pro Plan, and a Business strategy with tiered rates. You'll require to speak to Moosend for Venture plan pricing. The Pro Strategy is valued based on the number of clients. Below is the price if you pay monthly. However, you'll obtain a 20% discount rate for annual billing. You'll also receive a 25% price cut if you're a nonprofit.
  • Up to 2,000 customers: $10 per month
  • 2,001 to 2,500 clients: $20 per month
  • 2,501 to 5,000 customers: $30 each month
  • 5,001 to 8,000 subscribers: $40 each month
You can opt to spend for the number of emails sent out (includes endless customers), which Moosend calls debts. For $1, you obtain 1,000 credit scores, equal to 1,000 email sends out. With this alternative, you get the same features included in the Pro Strategy, such as landing pages and transactional emails.

Moosend is just one of the market's least expensive email marketing tools. Still, it's durable enough to satisfy most email advertising campaigns for small companies, winning our place as the cheapest choice. It enables you to pay either by the variety of customers or by the type of emails sent out, so you can pick the most economical option for your organization.

Mailchimp Is The Best Overall Email Marketing Tool​

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Because it contains the functionality that most businesses require without being unduly complicated or confusing, Mailchimp is the best email marketing software.
Campaigns may be planned, A/B tested, and reports including open rates, click-through rates, unsubscribe rates, and other metrics can be obtained.
In addition, of the apps we reviewed, it offers the most generous free-forever programs.

Pros

  • Free-for-all strategy (up to 2,000 contacts)
  • It is simple to design and modify campaigns.
  • Transparent reporting that enhances upcoming sends
  • Combines a massive number of software platforms.

Cons

  • For more extensive contact lists, it is more expensive (more than 15k subscribers).
  • There is very little phone support.
  • They are not intended for sophisticated marketing teams.
  • The free plan from Mailchimp allows for up to 2,000 contacts and 10,000 email messages each month.
  • Its platform is one of the simplest to learn to use and has drag-and-drop options for email customization.
  • There are three premium subscriptions in addition to the free one, and their prices vary according to how many members you have (nonprofits get a 15% discount):
  • Monthly necessities range from $9.99 to $270.
  • The usual range is $14.99 to $540 a month.
  • Monthly premiums range from $299 to $1,190.

Any business looking for an easy way to send emails to its customers should use Mailchimp as their go-to tool.
When upgrading to the first paid plan, you can access more sophisticated features like A/B testing and multi-step journeys. It also has an easy-to-use email editor.

Users will appreciate the straightforward reporting that enables them to identify what is and isn't working.
Business owners may determine whether readers respond to the material by looking at open rates and click-throughs.

Best Email Marketing Tool for E-commerce: Drip​

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Because of its comprehensive workflows and advanced list segmentation, Drip is the ideal email marketing tool for e-commerce enterprises.
This combination results in subscribers receiving timely follow-ups based on their interactions with your emails and tailored emails triggered by their purchase behaviors on your website.

Advantages

  • Simple and effective drip tactics
  • Simple to assemble and use
  • Fantastic customer service
  • Sophisticated segmentation of contact lists

Disadvantages

  • lacks some crucial integrations
  • No drag and drop feature for creating templates
  • Only available during the weekday hours of 9 a.m. to 5 p.m. CST.
  • Drip is the most excellent email marketing tool for e-commerce businesses because it was created to enhance the online shopping experience for customers.
  • When setting up and utilizing the service, its user assistance is accessible to assist.
We enjoy how you can filter your lists to give users the most excellent website and email alert experiences possible.
Drip offers a 14-day free trial and a single plan with monthly prices ranging from $19 to $1,599 based on the number of contacts in your account.

Here are some examples of the price ranges:
  • 500 contacts or less: $19 per month
  • $29 per month for 501 to 2,000 contacts
  • $39 per month for 2,001 to 2,500 contacts.
  • $49 per month for 2,501 to 3,000 contacts.

Obtaining information directly from the website for charges more significant than this amount of contacts is recommended.
Before you get in touch with them for personalized corporate pricing, the tiered scale extends to 140,000 contacts for $1,599.
Drip was created with e-commerce in mind. Therefore its lead generation forms, processes, and email templates were created with e-commerce best practices in mind.
You may hyper-target your campaigns with powerful segmentation and customization to boost user engagement.

Best for Email Marketing software: Deliverability​

  • Using email marketing tools is pointless if your emails end up in the spam folder.
  • Deliverability, however dull it may be, is a critical aspect because of this.
  • To have the highest deliverability rates, all email marketing services must
  • Watch the blocklists.
  • Subscribers will be reviewed in
  • Remove bothersome subscribers.
  • Control the status of IP addresses.

All of the email marketing solutions on our top ten list take care of these tasks for you, so whichever one you choose, you can anticipate deliverability rates of between 98 and 99.9%.

However, if having the highest deliverability rates conceivable is especially critical to you, ActiveCampaign and EmailOctopus are two tools that go above and beyond.
The excellent deliverability of ActiveCampaign is the result of 17 years of optimization.

They provide a beneficial "spam check" feature to determine whether an email will likely reach the inbox.
Additionally, if your score is too low, you'll be advised on how to improve it.

Based on Amazon's Simple Email Service (SES) infrastructure, which boasts exceptionally high deliverability rates, EmailOctopus can provide its customers with this benefit.
You might purchase a dedicated IP for email sending if you want to take deliverability into your own hands.

Both ActiveCampaign and EmailOctopus offer this feature.

Best for Email Marketing Features​


  • Features that Work Best for Email Marketing
  • The basic features you would anticipate from an email marketing tool, such as graphic email campaign builders, pre-designed email templates, autoresponders, and audience segmentation, are all provided by each email marketing tool mentioned in this article if you give them a try.
  • Few email marketing services go above and beyond with extra capabilities to save you time and produce better outcomes.

The top three email marketing platforms that offer above-average features are shown below:

1. ActiveCampaign


Automation A/B Testing
  • ActiveCampaign
  • HubSpot
  • Omnisend

ActiveCampaign is one of the few platforms that lets you split test automation sequences.
In contrast, most email marketing products only allow you do so for subject lines, send timings, and content.

Best email marketing features
With ActiveCampaign's automated A/B testing, discover the best strategies for converting more subscribers

To determine which sequence has the highest conversion rate, you can A/B dramatic test modifications like sending ten emails to new leads instead of just four.
ActiveCampaign is among the few email marketing providers that let you incorporate conditional content blocks (such as "If X is true, show Y") inside email campaigns.

We use this to localize our pricing (i.e., current US dollars, UK pounds, and Euros) and to provide clients with suggested content based on their plan or degree of interaction.
Worldwide Variables

Our ActiveCampaign account is set up with more than 200 automatic emails.
What happens if I wish to modify something in my email signature, for instance?

Or alter one of our plans' prices?
You would have to go into each email and manually make the modifications with other email marketing platforms.

Using global variables, you'll save time and eliminate the annoyance of repetitive updates.
In an email campaign, you can specify a variable (e.g., percent price) rather than the actual price, and when the email is sent out, it will replace all variables with the actual price.

Downloadable Automation Recipes:


One of the few email marketing systems that offer a selection of automation recipes is ActiveCampaign.
You can use an already-built upsell email sequence and modify the content to fit your brand rather than spending days creating a complex one.

2. HubSpot Smart Content:

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Much like ActiveCampaign's conditional material functionality, HubSpot's Smart Content enables you to conceal and reveal blocks of content in your email campaigns depending on a contact's position in the buying cycle or which lists they are subscribed to.

The best aspects of Hubspot's email marketing

Utilize HubSpot's intelligent email marketing content to personalize each subscriber's experience.
Emojis in the subject line have been proven to increase open rates by as much as 45%.

Although practically any email marketing solution allows you to add emojis to the subject line, HubSpot makes the process a little bit simpler by including an emoji button next to the subject line box.

Emojis in subject lines on Hubspot
With HubSpot's subject line emoji tool, you can give your email campaigns a little extra flair.

Progressive profiling:

Suppose a lead comes to your website and gives you their name and email address in exchange for a whitepaper download.
They return to your website the next day to learn more.

HubSpot enables you to identify this lead, provide a new offer, or ask a different set of questions to learn more about them over time instead of showing the same signup form.

Progressive profiling by HubSpot
Create unique signup forms using HubSpot's progressive profiling and subscriber behavior.

Progressive profiling is a technique that enables you to deliver more individualized marketing email messages as you learn more about your leads.

3. Omnisend Campaign Booster:
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According to Omnisend, their campaign booster feature, which automatically resends emails to subscribers who haven't opened them, increases email sales by at least 30%.

Omnisend attributes
Utilize the Omnisend campaign booster feature to discover new strategies for boosting sales.

Product Picker: In addition to the time-saving ability to drag and drop products right into email messages, Omnisend offers several techniques for increasing click-through rates, like scratch cards and gift boxes.

Dynamic Discount Codes: The Omnisend discount code generator, which connects to your online business and automatically creates unique coupon codes to encourage customers to make additional purchases from you, is a pleasant touch for e-commerce users.

Best email marketing tool for businesses

Best for Reporting and Analytics​


Sadly, most email marketing solutions don't offer much comprehensive reporting functionality, making it challenging to figure out which emails deliver you the best return on investment.

What if you genuinely wanted to know where the money you spent on email marketing was going?

To ensure you get the most out of your investment in an email marketing platform, we're here to help by offering our top 3 selections for the best email analytics tools and reporting tools.

1. HubSpot

As an all-in-one marketing platform, HubSpot offers a vast selection of reports, enabling you to address every marketing query you can think of for your company.
In addition, HubSpot does an excellent job of delving deep into the data and offering meaningful insights into sales performance, so credit where credit is due.

HubSpot reporting dashboards
With HubSpot's user-friendly sales and marketing reports, dive deep into your analytics.

The expense of this reporting is obvious (HubSpot isn't cheap, as we've already discussed), but you get a lot more data than just how many recipients of your emails opened or unsubscribed from your campaigns.

The reports from HubSpot are simple to understand and surprisingly insightful.

Not only will you have access to information about campaign click-through rates, but you'll also be able to see reply rates and how long individuals spend reading each email.
Analytics for HubSpot email campaigns

You can access information from HubSpot on subscriber email reading times and reply rates.

2. Automatic

Autopilot mainly provides the standard marketing email reports, like contact list insights, campaign performance, and click-through rates.
But they are unique for a significant reason.

The customer journey automation function of Autopilot is what makes me like it.
Then, you can examine reports on how each marketing journey is doing after setting a target and creating a route to get there.

email marketing automation at its best

Utilize the visual automation builder provided by Autopilot to collaborate on campaigns with your entire team.
Autopilot will provide me with a clear and in-depth report on who bought my goods, what convinced them to do so, and how long the conversion process took, for instance, if I set a lead nurturing objective of a 20% conversion rate.

3.ActiveCampaign

Since reporting is undoubtedly not ActiveCampaign's finest suit, I hesitate to highlight them in this section.
It has advanced considerably, and for the same reason that Autopilot does—its emphasis on goal tracking—it is still far superior to many other technologies.

The two tools' presentational styles significantly differ from one another.
While ActiveCampaign's visualization of goal tracking reports is a little bit confusing, Autopilot has been able to create pieces that look just stunning.

email marketing report, best

With the robust reporting capabilities of ActiveCampaign, you can learn more about all of your campaign objectives.

Almost any question you pose to ActiveCampaign's reporting can be answered, but you must be careful to know what that inquiry is. You may also take some time to sort through the answers.
HubSpot and Autopilot offer high-quality solutions on a silver platter, whereas ActiveCampaign's strategy is more comparable to spitting out information over the course of 20 or so pages.

Because of this, it may be challenging to distinguish between value measurements and vanity metrics.

Hubspot is the best email marketing tool for all in one Marketing suite​


Because it includes excellent tools and reporting for your marketing efforts across numerous channels, Hubspot is the most excellent all-in-one marketing suite (website, social, email marketing, and more).

With Hubspot's CRM, you can keep track of every contact's information and draw customers through lead forms, live chat, and online advertisements.

Pros

  • CRM, social networking, blogging, and email marketing are all included in the marketing suite.
  • Email deliverability ratings are maintained through the email health tab.
  • Only spend tracking leads throughout their buying journeys for the contacts you are marketing to.
  • Useful online training tools

Cons

  • It offers neither a low-cost nor a free plan.
  • Not for businesses looking only for email marketing tools.
  • It is challenging to incorporate a different CRM, such as Salesforce or Pipedrive.
  • There is a steep learning curve to realizing the potential of marketing fully.
  • Email marketing is one of the CRM services offered by Hubspot, an industry leader.
  • The platform is the best for an all-in-one marketing solution because it can manage emails, social media posts, and blog publishing.
  • There is a 14-day free trial period after which you must sign up for one of their three paid programs.
  • Although you can save an infinite number of contacts for free, you will need to pay more if you email more than the stated limit.
  • The first two plans are discounted by 10% if you pay annually. (the Enterprise plan must be paid annually).
  • $50/month for a starter plan (up to 1,000 contacts).
  • $800 per month for professionals (up to 2,000 contacts).
  • Enterprise (up to 10,000 contacts for $3,200 per month)

To give you a unified picture of how contacts interact with your website, Google AdWords, social media, and email marketing, Hubspot consolidates all of your marketing operations into one location.

It offers insights into the buying process, assisting business owners in customizing their marketing initiatives more successfully
The platform has a robust training system that goes over system usage and identifies the critical elements of effective marketing campaigns.

Best for Customer Support and Training​


One of the best ways to get your message out there is through the ActiveCampaign tool.
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For the first time, ActiveCampaign has a Customer Success Commitment, which sets out expectations for education, support, and trust that you may expect while working with ActiveCampaign.

Your email list and marketing activities are in good hands thanks to ActiveCampaign's implementation and migration support and access to the online user community, in-person events, and pre-built automation recipes.

The top email marketing training programs available


ActiveCampaign University's guides and videos can help you improve your email marketing skills.
Several videos, tips, and material are available through ActiveCampaign University.

Many staff members have also developed automation sequences without training because of the platform's user-friendliness.

In the four years, I've been using ActiveCampaign; I've only had to contact the company's support a handful of times, and each time I've received a response that contained a solution within a few hours.

The HubSpot

In many ways, HubSpot's whole business model revolves around inbound marketing training.
The fact that they've blogged, organized events, and established themselves as an expert in digital marketing shows that they live what they preach.

As a result, they did not have to rely on traditional methods of lead generation, such as cold calling.
As a result, when you sign up for HubSpot, you can look forward to receiving comprehensive and practical training.

HubSpot's annual INBOUND conference and various educational resources, like courses and certifications, make it easy for its users to advance their knowledge of internet marketing.

Getting a HubSpot certification and training

Unsurprisingly, HubSpot is the go-to source for inbound marketing best practices, ideas, and tactics.
HubSpot does charge extra for onboarding services, so keep that in mind.

However, ActiveCampaign goes above and beyond the call of duty by providing the same service for free, highlighting how charitable the company is.
Customer service at HubSpot is also highly regarded.

You'll be able to contact customer service via phone, email, or live chat.
It's safe to say that if problems emerge with your account, they'll be immediately and readily remedied.

Monitor the Campaign

In addition to its 99 percent customer success rate, which I've already highlighted, Campaign Monitor merits a nod in this section because of its prominence.
In addition, Campaign Monitor offers a wide range of client support and training options.

The Campaign Monitor Trust Center's full disclosure of platform system status, compliance standards, and data protection measures will provide you with additional peace of mind.

The most effective way to learn about email marketing
  • Campaign Monitor provides a wealth of educational resources to keep you abreast of the latest developments in email marketing.
  • Within Campaign Monitor, you'll find an Email Academy where you can learn everything you need about email marketing.
  • It's possible to learn from email design and data management professionals how to personalize and automate emails.
  • Also included in the Marketing Resources Hub is a selection of the best email marketing tools and guides to help you keep your campaigns on track.

What Does Email Marketing Software Cost?​

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Most email marketing programs offer several plans with varying options based on how many contacts you have.
The most affordable plan often costs between $50 and nothing per month.

The most expensive package may cost thousands of dollars each month.
Most plans provide at least a two-week free trial period and give clients who pay discounts annually.

The amount you spend is determined by the features you select and how frequently you engage in email marketing.
This is because most software is paid according to the total number of emails in the database or emails you've sent.

Therefore, monitoring your spending is imperative to ascertain whether your monthly expenses are increasing.

What to look for in email marketing software?​

  • Email marketing software should expand your company by turning leads into clients.
  • However, it must also free up your time and automatically convert those customers into ardent supporters.
  • The benefits and drawbacks of the top 10 email marketing tools have been discussed.
  • It's time to discuss the reasons why they are so well-liked and how they compare.

In our study of 1,700+ marketers that were changing email marketing software, we identified 9 characteristics that set the best products apart from the rest:
  • Cost comparison
  • UX comparison
  • Deliverability comparison
  • Features comparison
  • Compare CRMs, Reporting, Integrations, and more.
  • Compare Training & Support
  • Review Security

Of course, any email marketing tool will claim how well it performs in each category. Still, by analyzing data and looking at why marketers switch email platforms, we got a far more accurate view of the situation. Survey on email marketing programs

Bonus Tip: Improve Your Email Deliverability​

  • Great email deliverability rates are revealed for each email newsletter solution in this post.
There are, however, a few steps you can take to guarantee that your marketing emails are always delivered.

1. Make Use of a Business Email Address

  • Algorithms on email services like Gmail, Outlook, and others scan messages for spam.
  • The email address of the sender is one of them.
  • You must use a specialist business email address for your firm rather than a generic one as a business.
  • By doing this, you can ensure that your email deliverability rate exceeds the industry standard.

2. Send interest-based targeted emails

You must tailor your emails to different user groups.
Constant Contact and HubSpot, two email marketing platforms, make it simple to divide your subscriber list into several categories, such as most active, inactive, interested in particular subjects, custom segments, etc.

The highest open and click-through rates for your email marketing initiatives, which play a significant role in future email deliverability, will result from this.
All new subscribers should receive a personalized welcome email, and users should subsequently be divided into groups based on their interests.

Additionally, providing users with a clear unsubscribe link is crucial so they may stop receiving your emails rather than flagging them as spam.
See our comprehensive, step-by-step email marketing tutorial with examples for more advice on developing an effective email marketing campaign.

Best Free Email Marketing Tools

1. Mailchimp, among the Best Free Email Marketing Tools​

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With good reason, Mailchimp has emerged as the industry standard for email marketing.
It is pretty inexpensive, very user-friendly, and simple to use.

You can establish up to 2,000 subscribers and send up to 20,000 emails monthly with Mailchimp's free account.
This strategy is ideal if you're starting.

You may quickly build and modify your email template using the Content Manager.
The platform enables you to add text and graphics to the email template and your logo.
Additionally, it enables you to control your subscribers' private data.

2. Benchmark​

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Benchmark Email is a fantastic alternative for an email marketing solution to create responsive emails that look beautiful on any device.
You can even alter the image on the platform if you need to include it in your email as an attachment.

To effectively convey your message, you can add effects, stickers, and text using the email editor.
You can pick from a vast selection of pre-designed templates categorized by industry, type, and occasion.

You can create emails from scratch using the code editor for those who are more knowledgeable about HTML.
The dual-view feature makes it easier to create emails by allowing you to see your email design while you update it.

3. Sender​

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One of the top free email marketing tools available, Sender has capabilities to guarantee deliverability.
It enables HTML-illiterate users to produce visually appealing newsletters.

Select a template and add components like photographs, videos, and text to make it your own.
You may make your emails personalized for each reader to make an even more significant effect.

One of the main reasons Sender is on our list is its powerful analytics function.
You may use it to track who opened your emails, when they were opened, and clicked on the links.

It enables you to create detailed buyer profiles based on your subscribers' behaviors, improving your current email marketing approach and creating appealing offers.

4. Omnisend​

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All your communication platforms are integrated into Omnisend, an innovative e-commerce marketing tool.
Only Email is included in its free plan, but it is more than enough to support small and medium enterprises' email marketing campaigns.

It enables you to time your communications effortlessly based on your customers' convenience and automates email distribution using behavioral triggers.
You can send out more pertinent email marketing campaigns with thorough audience insights.

Use time-saving tools like the Product Picker, which allows you to choose all the products you wish to include in your Email to create eye-catching newsletters.
To further improve your emails' effectiveness, you can include gift boxes, scratch cards, and discount coupon codes.

5. MailerLite​

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The most acceptable free email marketing program for working with developers is MailerLite.

Advanced email marketers can generate more effective, exciting emails with the free email marketing platform MailerLite.
A countdown timer that dynamically displays the time left before you launch a product or end a sale is available.

A dynamically updating RSS block allows you to add product details, integrate videos, pull in your most recent blog items, and more.
Using templates, tags, and dynamic content, MailerLite is an email marketing software that enables you to build, deliver, and track automated emails.

It's the ideal drip campaign creation, scheduling, monitoring, and reporting tool.
You may expand your automation and data analysis using our many interfaces with other programs and services.

6. HubSpot Email Marketing​

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HubSpot, most well-known for its marketing automation technology, recently unveiled a free email marketing solution that may meet many of the transactional email requirements of small businesses.

HubSpot Email Marketing's free edition can be used to send kickback emails from lead offers, thank you emails following purchases, or to advertise existing campaigns.
The simplicity of use of HubSpot's free email tool is one of its most vital features.

The program has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.
Naturally, the native integration of HubSpot Email Marketing with other HubSpot solutions, like the free-forever CRM, sets it apart.

Once you register an account, you have access to both tools, allowing you to manage and track email performance as well as construct a close contacts database and organize it into lists

7. Sendinblue​

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Depending on your objectives, Sendinblue provides a selection of automation templates.
You can select from a range of pre-built sales funnels, including landing pages and follow-up emails if you want to increase your sales.

You can pick from templates made to raise the caliber of your email list if you wish to widen your audience.Even templates for developing relationships with your consumers and winning them over as fans are available

I'm a big advocate for automation.
I use it to manage my life, business, and even watercolor paintings on autopilot.

Sendinblue has been my go-to messaging service for a while, and I adore it.
Although I've used other free email marketing programs, Sendinblue has a lot of excellent capabilities.

I employ it to send emails to my email list and have even built a sign-up form for my website with it.

8. Moosend​

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The drag and drop capability is relatively simple, and you can build dynamic emails using the rich text editor.
Although there are some restrictions, this is a fantastic choice if you need something right now.

Shopify's app is for you if you're searching for something more complex than Mailchimp's free app.
It's one of the most straightforward systems to set up and use for online sales while not being as solid as its rivals.

Additionally, Shopify has a free plan, which is excellent if you're starting.
An all-in-one marketing tool called Moosend can assist you in automating your sales process.

Our mission is to improve your traffic, boost conversion rates, and turn more prospects into paying clients.

9. SendPulse​

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Although SendPulse promotes itself as a multi-channel marketing platform, email marketing is still the most widely used function.
It includes many expertly made email templates that you can quickly alter using a drag-and-drop editor.

You can then configure these tailored emails to be automatically sent out at the appropriate time based on user behavior, an event trigger, and other factors.
The SendPulse subscriber rating feature is an excellent tool for determining which of your subscribers are worth the most.

It enables you to examine each subscriber's open and click rates and their read and unread rates.
You may also specify replaceable text fields to add your name, gender, age, work title, and date of birth to your emails.

10. Zoho​

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Zoho is the most excellent free email marketing tool to make the most of your free plan.
Zoho Campaigns is the program for you if you're seeking the best free email marketing software to expand your list and send emails without spending a penny.

Create responsive web pages using the drag and drop editor.
Your website's content and overall style are up to you.

Text, pictures, links, and videos can all be added.
There are countless options.

Both are accessible under the free plan and come with several workflow templates to speed up the creation of automation.
When creating a workflow, you can select from welcome and onboarding, nurturing series, re-engagement, customer retention, eCommerce, and conditional workflow templates.

An all-inclusive, user-friendly email marketing solution is Zoho Campaigns.
Zoho Campaigns includes everything you need to build and expand your email list, whether you run a small or large business.

Use Clearout to check and remove incorrect email addresses from Zoho Campaigns.

Costs for Zoho Campaigns.
Up to 2,000 contacts, 12,000 emails monthly, and 5 users are all free.

11. Mailjet​

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You can send up to 5,000 emails every month with Mailjet's free plan.
You should have a peek at their paid plans if you're looking for a superior substitute for MailChimp.

Free options are also available for smaller enterprises.​

Using the Mailjet editor in Developer mode, you may create and write your email templates.
However, Mailjet offers pre-designed emails that you may use as-is or alter if you're starting with Email.

You may automate chores and simplify your life by connecting two apps or online services using Zapier.

12. EmailOctopus​

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A straightforward email marketing solution called EmailOctopus utilizes the Amazon SES network.

The free plan allows for many more emails per month than most of the other free email marketing tools on this list, even though it doesn't offer as many capabilities as others.
You can use as many email addresses as you want to send unlimited emails.

It is, therefore, the ideal choice for a small business or entrepreneur who represents other brands.
Additionally, it connects with third-party programs like MailOptin, WordPress, and Zapier to allow for easy data transfer across programs.

13. GetResponse

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Based on user behavior, an event trigger, and other factors, you can then configure these tailored emails to be automatically sent out at the appropriate time.
The SendPulse subscriber rating feature is an excellent tool for determining which of your subscribers are worth the most.

It enables you to examine each subscriber's open and click rates and their read and unread rates.
Replaceable text fields can be set up to personalize your emails with information like name, gender, age, job title, and date of birth.

Or even product sales.
I wasn't sure how to contact my audience when I started as a social media marketer.

Although I knew the type of content I wanted to give, I had no idea where to begin.

It required a lot of trial and error and effort to determine how to interact with my audience in the most effective way.

Conclusion: The Best Email Marketing Service​

Numerous email marketing services are available, and we want to ensure that you pick the best one for your company's requirements.
Here is our professional pick:

We advise utilizing Constant Contact if you own a small business, a non-profit, or are just starting as a blogger.
Their support staff is unquestionably top-notch, and their pricing is excellent.

Your email marketing success will start immediately with their onboarding team's assistance.
Because they provide the best eCommerce email marketing tools, we advise using Omnisend or Drip if you have an online store or eCommerce website.

Their automation and customization tools are potent.
Drip is used on several of our own company's websites.

We advise using ConvertKit if you're a professional blogger or content provider.
They provide a user-friendly platform with sophisticated segmentation and funnels that can help you grow your blogging business.

We suggest using SendinBlue if you're a business owner looking for a robust marketing automation product that integrates email marketing, SMTP bulk emails, and SMS texts.
You can handle SMS and email from a single interface, and their platform is simple.

The most excellent free email marketing program also provides a rather generous lifelong free plan.
We suggest adopting HubSpot if searching for an all-in-one email marketing solution.

They provide robust marketing tools, including live chat, email marketing, CRM, sales tools, and more.

The fact that you can store unlimited subscribers makes the free plan excellent for lead generation.