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Jason Meyer

Tutorial 26+ resources to learn SEO copywriting

Jason Meyer

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How companies market products online is through copywriting. Both online and offline. This knowledge is a key advantage for smart companies that invest heavily in writing skills. However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic.

High quality content is a great thing. It’s necessary. A copywriter is essential for marketing campaigns that are effective. They must produce persuasive copy and be optimized. This is the content that attracts both search engines and people. Invisible web pages don’t sell products.

Do you have a good writing style? You want high-converting copy that Google and Yahoo will notice. Let the pros show you how.Here’s a list of 29 resources that will help you improve your bottom line.

Don’t forget to bookmark and share!

Learning SEO Copywriting with 27 Online Resources

Blog Posts/Articles

seo copywriting, books, resources


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1. Does SEO Copywriting Still Matter? – This post by Brian Clarke was written back in 2011, but it is still relevant today. It is, indeed.

2. SEO Copywriting: The Five Essential Elements to Focus On – Another golden oldie by Brian. This article covers some very basic topics.

3. 5 Steps to Getting More Targeted Website Traffic with SEO Copywriting – Neil Patel shares five battle-tested lessons presented as practical steps for those looking drive search traffic through content.

4. A Visual Guide to Keyword Targeting and On-Page SEO – Want to learn how to create web pages that are perfectly optimized for search? Rand Fishkin’s MOZ Post is a visual guide that shows how it works.

5. 9 Simple Tips for Writing Persuasive Web Content– Writing for the web is not the same as writing for print. Henneke Duistermaat explains and offers nine useful (and quite colorful) tips for copywriting.

6. 35 SEO Copywriting Tips for Rocking Content – A recent blog post by yours truly. This list contains many great tips and resources.

7. 77+ Resources for Amazing Copywriting – Here’s another one you might find useful. This huge list contains many resources that will help you write copy like a professional.

8. 10 Super Easy SEO Copywriting Tips for Improved Link Building – More links equals more traffic and sales, as well as more authority. Cyrus Shepard shows how to structure your copy, and get links.

9. How to Optimize Your Headlines for Google and Humans – If you can’t write magnetic SEO headlines, you can forget about generating traffic and clicks. Jonathan Rick demonstrates how effective headlines should look.

10. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share – I’ll say it again: master headline writing. Salma Jafri discusses headline copywriting strategies and shares personal insights.

11. Top 20 Fundamentals of Great SEO Content Writing for 2014 – An informative post by Julia McCoy that runs you through the basics of search and content optimization. Business owners will find this a great starting point.

12. 58 Resources to Help You Learn and Master SEO – Effective web copywriters know what search engines want. Here is the only list you’ll ever need to learn search engine optimization. It’s worth bookmarking.

13. Keyword Research 101: How to Discover New Keywords for Your Business – Without profitable keywords, SEO copywriting efforts are futile. Samantha Winchell explains how you can find great keywords.

14. The guide that actually teaches you how to rank a keyword. – It helps to know about search optimization. It certainly helps when you know how to rank for keywords.Travis Bliffen prepared a guide for those who don’t.

15. 21 Incredible Copywriting Formulas – Copywriters use formulas because they work. Rick Duris offers almost two dozen of his favorite. Add some SEO best practice to your preferred approach and you will be good to go.

16. SEO Copywriting Tip: Mind Mapping – Produce quality optimized content, sure, but what happens when you are struggling to write something new? Alyson Harrold has a secret weapon for writer’s block.

17. The 7 sins of SEO copywriting – Thou shalt not… skip this humorous Wordtracker article by Heather Lloyd-Martin. Your rankings or conversions could be negatively affected by your mistakes.

Infographics


18. 13 Tips for Writing Content that Ranks in 2014 – Some good tips to help you get your copy noticed online, presented on a nice, neat infographic. Courtesy of Michael Lykke Aagaard and Rasmus Sørensen.

19. 13 Detailed Points SEO Copywriting Guide – This simple infographic outlines the steps to be taken in order to create optimized content that drives search traffic, wins readers, and convert sales.

Courses/Training/EBooks


20. SuccessWorks – Heather’s agency/website is dedicated to teaching small business owners how to write powerful SEO copy. You can check out their blog or sign up to receive the industry-endorsed training program.

21. How to Create Compelling Content that Ranks Well in Search Engines – Yet another quality Copyblogger resource. This 27 page collection contains tried-and-true tips, tricks, and strategies that can be used to crush SEO copywriting.

22. Fat Free Guide to SEO Copywriting – This easy to understand guide by Portent teaches you to write like a pro to attract valuable links and traffic and improve rankings. It’s free, just log in and download.

23. Practical SEO Copywriting – This e-book by Divine Write “shows you how to write for Google AND readers, so your SEO copy ranks AND converts.” The download will set you back $7.99. There are some positive reviews.

24. Step-by-Step Copywriting Course – Karon Thackston lets you peek over her shoulder as she shows you how to write copy for better conversions, higher rankings, and more sales. It’s endorsed by Wordtracker.

Amazon Books


25. Content is Currency: Developing Powerful Content for Web and Mobile – This one comes highly recommended. “Jon Wuebben explains the fine art of content development by utilizing the latest SEO techniques.”

26. Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – If you know who Lee Odden is, then you probably know that you should grab this book. There are many positive reviews.

Discuss Forums


27. Warrior Forum – One of the best free resources on the web for marketers, writers, and small businesses. It’s absolutely packed with relevant information. Get real SEO copywriting critiques. Get to know real people.

Bonus: To quickly understand the basic concepts of SEO Copywriting, you can check out our guide.

So that’s the list. Do you think I missed a great resource? Please let me know what you think in the comments.
 

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