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Education Transactional Emails Best Practices

Jbiney122

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This short article is for marketers or businesses using email marketing and needs to increase revenue and profits through email marketing automation. The best way; Transactional emails.

What are transactional emails?

With open rates of roughly 80-85%, transactional emails are an opportunity to build trust and even encourage future purchases.⁠

Transactional emails are automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction. The open rate for transactional emails far exceeds that of any other type of email, whether it is newsletters or bulk marketing mail. Customers feel safe with a company that provides useful information at every step of a business transaction.

Transactional emails empower the customer and alleviate questions and concerns. This, in turns, fosters respect, confidence and trust for a company. The customized one-on-one approach of transactional emails makes a customer feel special and invites interaction.

For new customers, seeing brand elements when they complete one transaction may not cause them to remember the company in the future. However, when an order confirmation arrives with a signature brand logo, and then a shipping notice arrives later with the same logo, and a warranty message arrives, presenting the logo an additional time, suddenly the customer is very conscious of the brand and likely to think of the company when shopping later or when talking to a friend about the purchase.

Here are a few best practices for transactional emails:
1. Make it personal
2. Remind, upsell, and cross-sell
3. Be enthusiastic
4. Provide an order tracking link
5. Send it quickly ⠀

Here the five different types of transactional emails
tra-300x237.png


1. Welcome emails
2.Confirmation Emails
3. Reminder Emails
4. Notification Emails
5.Request Emails


What is the difference between marketing emails and transactional emails?
marketing-266x300.png
transactional-300x300.png

What most customers say
customers-226x300.png

Average open rate for transactional emails.

avarage-open-rate-300x263.png



Are you using them to their full potential?⁠ Let me know in the comments. Need help building converting emails? Feel free to send me a DM.
 

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