According to business leaders, organic social media has been the most successful marketing channel since the pandemic began in 2020.
On the flip side, I’ve worked for companies that prioritized paid media and barely published to social channels — and that was successful for them from a revenue and customer acquisition standpoint.
Data and stats can be misleading. It matters where you’re starting from and your overall goals.
If you want a more comprehensive campaign, incorporate multiple channels like web and email in addition to organic social media and then test paid ads and perhaps a direct mail touch to see the impact.
What has been the most effective marketing channel for your business?