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Advice How to Win at Transactional Emails in Magento

Jbiney122

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Magento Transactional Emails are the New Order.

  • Order Update.
  • New Account
  • New Shipment
  • Forgot Password
  • New Credit Memo, etc.
They are often ignored, for the most part, disabled and/or not considered important, but these are and will be your most opened emails, EVER. You can find and configure them in Magento 1 and Magento 2 but before jumping to designing emails, check your default store email addresses. The sender should be your store’s name so the recipient can quickly understand who’s sending the email.

Transactional Email Design Goals 🎯

1. The message


The main target of a transactional email needs to be getting the main message across – these are very important emails that always deliver information that is important to the customer.

2. Give recipients something relevant to click on

  • Provide relevant links and CTAs – add a top menu with relevant links to SHOP, MY ACCOUNT, the REWARDS program, CONTACT page, BLOG is always going to help.
  • Add relevant content and CTAs after the main message is finished. i.e.
1. New Order Email? Add a bulleted list of what the customer will receive next and a CTA to his customer account (View Order)
2. Forgot password email? Write a short blog post in which you recommend a service like LastPass and link it from the email: “Hey, by the way, this used to happen all the time to us too with soo many passwords but we found a solution to this. If you want to read more about how we resolved our password problems go to this article page”.
3. Be creative – put yourself in your customer’s shoes and think, what could he read that is relevant next to this notification or order update?
3. Keep the design text heavy – I would recommend not using banners, but if you do, just make sure the banners have very little text. Keep the emails text-heavy so they have great deliverability
 

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